Individual Program Design: $250-$350 a month (this number came from looking at 12 OPEX gyms in North America, who offer individual program design and monthly lifestyle consults with a consistent coach.
Personal Training: $70 to $100 per hour or $800 to $1,500 per month (depending on the market and the individual trainer). Group Class Membership: $120 to $190 per month (this number came from looking at 20 group exercise/CrossFit facilities in North America that offer predominantly group classes). They just know how many current paying members they have, and if that number is 100 or more, then they’re doing pretty well.Before we talk about client retention, which is of course the second part in calculating a client’s annual client value, let’s consider monthly membership prices.Though all of the following numbers do depend on the market in which you live, here’s the price point for various types of memberships based on my conversations with dozens of different types of gyms: This is true for both the business and for the client, as it means they value your gym enough to stick around and pay.Oddly enough, many gym owners I have asked don’t know the answer to the question “What’s your average client value?” because they have don’t know what their retention rates are. While you do need a certain number of members to have a successful business, it certainly isn’t the metric that’s going to determine your client or business success.So if you shouldn’t focus on setting a goal membership number, then what metrics do matter? Average Client Value 
If you have 300, they will assume your business has fully taken off and you’re doing more than well for yourself.Experienced gym owners, however, say this way of thinking is flawed. The one question gym owners love to ask other gym owners is: “How many members do you have?”This question often leads to assumptions about their business-the biggest and most common being whoever has more members is somehow more successful.Within the industry, the magic number that indicates a certain amount of preliminary success is 100 members.If you have at least 100 members, competitors will likely see that as a sign that you are doing something right, especially if it’s within your first year of business.
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